Dearest friends, today I’m hijacking “TrailerSpy” and dubbing it “PosterSpy.” (Click on the images to enlarge them.)
Let’s start with The Condemned. This is one of those ubiquitous subway ads that I’ve seen 5,000 times by now. It’s the most ridiculous movie ad ever. Basically, there are a bunch of sweaty, bruised muscle men standing around beating the crap out of each other as a tagline below states ” 10 people will fight. 9 people will die. You get to watch.” Then, off to the sides there are two women standing around just looking mean. It’s like the marketing team said at the last minute “wait, we don’t want to leave the rough and tough girls out! Toss in a couple of hoochies with attitude QUICK!” And bam, you have a poster ladies and gentlemen! At least we know what the film will be about. Based off of the poster, I’d say RENT IT.
Next up is Fracture. These bad boys have close-ups of Anthony Hopkins and Ryan Gosling looking straight on as shadows cover their faces and a tagline below reads, “If you look close enough, you’ll find everyone has a weak spot”. Whaaaatever… My favorite thing about these ads is everywhere I go someone has blacked out the “a” and “s” in the tagline so that it says, “If you look close enough, you’ll find everyone has weak pot.” Call me immature, but that makes me laugh every damn time I see it! Fracture didn’t do too well at the box office, but I want to SEE IT.
Last but not least, we can’t forget about the Spider-Man 3 ads. There are five million different versions of these, so I’m not going to go into detail about any of them, but whichever one you catch chances are there’s a picture of Spider-Man’s eye, or a web, or Kirsten Dunst’s face looking as vacant as ever. That’s right, it’s some pretty boring stuff. I know I said Spider-Man 3 was a SEE IT based off of its trailer earlier this month, but if I were to judge it solely by its poster campaign and I had never seen either of the first two, I’d definitely say SKIP IT.
The Condemned is rated R and opens on Friday, April 27th.
Fracture is rated R and opened on Friday, April 20th.
Spider-Man 3 is not yet rated and opens on Friday, May 4th.
The Condemned poster is on my subway platform, right by the spot where I stand when I’m going to work. The movie looks like it doesn’t have two brain cells to rub together.
[…] PosterSpy: Fun With Movie Posters […]
I like the post. I often find myself criticizing crappy movie posters so i’m glad someone was vocal about it. Wow, taking a stab at marketing execs who are way too old to know what cool is..and overpaid…that’s fun.