In my opinion, the quality of a movie trailer really does mean something substantial. It’s like they say: there’s no second chance to make a first impression. If a movie puts out a bad trailer, like Rush Hour 3 just did, that’s a lot like me going up to a girl and asking if she’s tired, cause she’s been running through my mind all day. After that, it doesn’t matter if I’m smart or attractive or funny…she’s never going to get past my cheesy intro.

Likewise, I think that a good trailer can turn a not-so-likely blockbuster into a box-office success. A good trailer is like an average guy stepping in and rescuing a girl from an asshole that’s being a bit too forward. After that, the girl is going to at least give the guy a shot, and she may even overlook a few of his other faults because of his initial chivalry.

The upcoming 300 movie is a prime example of the latter. Unlike the last major war epic, Troy, which was all star-power and little substance, 300 is all substance and very little star-power (I’m guessing that Brad Pitt and Eric Bana have a few more fan websites devoted to them than Gerard Butler and Lena Headey). And yet, dispite the lack of bankable stars, this movie is expecting to be a huge hit. And why is that? Because everyone who’s laid eyes on this trailer has been blown away. It’s artistic, it’s powerful, and it leaves you with the distinct impression that the film is going to be awesome.

After the long string of epic war movie flops, I haven’t been that anxious for 300 to come out. However, thanks to this great trailer, I’m definitely going to SEE IT now.

300 is rated R and opens on March 9. (Official Site)